It’s been been just over a week since MemoryMiner 2.0 was released. This version was way too long coming, but such is the nature of software sometimes. As I’ve said many times on the MDN show (a podcast for indie Mac developers on which I’m a co-host) finished software does not a product make: you need to put a serious effort into all the supporting parts such as a website, PR efforts, screen movies, etc. etc. Getting all this together is part of the reason why MM 2.0 took longer to get out than I would have liked. I think the new web site turned out quite nicely, so many thanks to Martin and Fabio at MCubed Design for their work. The old MemoryMiner website was getting long in the tooth, so I decided to strip it down then fill it in with new content. There’s still work to do here, but so far, so good.
Invariably, whenever you make a major new release, there will be a few bumps as brand new users discover things that even the most ardent beta testers can miss. For this, I’m incredibly grateful for the Sparkle Framework, and the Shine project for making it much easier to to create, release and track updates.
I’m pleased to report that the existing user base has been upgrading at a very swift rate, which I take to be a good sign. Releasing a consumer product late in the holiday season is always a challenge since people tend to be distracted. Slowly but surely, I hope to get the word out with some good coverage in the usual places.
In the meantime, I invite everyone to tell 50,000 of their closest friends about MemoryMiner 2.0!